are more than the pieces of paper people ignore in waiting rooms, or teenagers stuff into mailboxes for some time part time cash. If done well, they remain one of the most effective forms of print advertising. They have the power to give your businesses on the Gold Coast a touch of style, and sending a selling message. Printing of brochure
for business growth is a must.
Whether it’s sales collateral or in-depth analysis, this is an important consideration for the Brochure printing
process in Gold Coast. There is no point creating a 40-page brochure if you are trying to catch the attention of a potential client. Too much information will cause customers to put it in the ‘later’ pile or the bin. However, handing a client a single fold brochure with just your slogan and contact details isn’t going to satisfy their desire for “Tell me more”.
Use simple statements that cut to the importance of your brand, product and service, without dressing it up in fancy language. This doesn’t mean you can’t be funny and clever, but long-winded, over-explained jokes and comments tend to sound not that great, whereas short, sharp lines have a greater impact. Cut straight to the chase and let your readers catch up. People love an “I Get it” moment and understanding a clever joke or play on words is an enjoyable experience and one which will stick with your audience.
Last but not least? And at
Action Print Services
we believe It’s Super Important Your brochure must have a clear “Call to action” and the text should be aimed at conversion. Take the time to write content that focuses on the benefits, not simply the features, then ask a question, “What do we do next” and it will be far more effective in terms of your business’s bottom line and converting questions into sales.